20 Synonyms for Ghost

20 Synonyms for Ghost 20 Synonyms for â€Å"Ghost† 20 Synonyms for â€Å"Ghost† By Mark Nichol Ghost conjures an image of a visual but incorporeal representation of a person, but not all ghosts are alike, and like ghost, most of its synonyms also have connotations that apply to the everyday, substantial world. Here are twenty of those terms, with references to their natural connotations as well as supernatural ones: 1. apparition: a ghostly figure, or a sight that is unexpected or unusual 2. bogey (or bogie or bogy): synonymous with phantom and spirit, but also something that prompts fear or dread; by extension, an unidentified aircraft, especially an enemy warplane (also the source of the term bogeyman often spelled boogeyman referring to a monster whose name is invoked by parents or other adults to frighten children into obedience 3. banshee: a female spirit whose appearance or wailing cry presages death 4. bogle: synonymous with specter (the word from which bogey and its variants were derived) 5. eidolon: synonymous with phantom, but also refers to an exemplar or ideal 6. familiar (or familiar spirit): a spirit that takes animal form and protects or serves a person, especially a witch (also refers to flesh-and-blood figures, including a companion or other well-known person or a person seen frequently in a specific place or in general, a household attendant for a important official, or somebody who knows a subject well 7. haunt (or hant): synonymous with ghost; also, a frequented location, or, as a verb, to visit or reappear or recur frequently, or to trouble, or to inhabit or visit (said of a ghost) 8. materialization: synonymous with apparition 9. phantasm (or fantasm): synonymous with specter; also, an illusion or product of the imagination, or a mental image of a physical object 10. phantom: synonymous with apparition, but other figurative senses include something that is elusive or that has no physical form, including a representation, or something that evokes dread 11. poltergeist: a noisy, mischievous ghost 12. shade: a spirit, or a fleeting or unreal appearance, in addition to the standard meanings associated with the obscuring of light 13. shadow: synonymous with apparition, in addition to literal and figurative senses regarding partial darkness 14. specter (or spectre): a visible ghost; also refers figuratively to some threat or imminent disturbance, such as the threat of famine or war 15. spirit: a ghost that may or may not be visible, or a being capable of possessing a person; also, an animating force, a supernatural being, or a characteristic quality or temper 16. spook: synonymous with specter, but also slang referring to a spy 17. sprite: synonymous with ghost, though more often synonymous with elf or fairy or used to refer to an elflike person 18. vision: a supernatural appearance, not necessary of a lifelike figure, that reveals something to the viewer, in addition to connotations associated with sight as well as imagination 19. visitant: a visitor from a spirit realm; also, a real-life visitor 20. wraith: synonymous with specter, but also has the sense of a representation of a living person that appears to another just before that person’s death; also, like shadow, refers to a remnant, either of a person or a thing Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureThe Many Forms of the Verb TO BE20 Clipped Forms and Their Place (If Any) in Formal Writing

Metabolic Process notes These are just notes for

Metabolic Process notes These are just notes for Chemical Basis of Life (1)Biology is the study of living organisms. In turn, organisms are chemical machines, i.e. organisms are composed of molecules, which are collections of smaller units called atoms. Therefore, we need to consider the chemistry of life or biochemistry.Chemical Bonding-electrons occupy various positions (distances) from the nucleus of an atom, known as energy levels.-as an electron moves further from the nucleus of an atom, its potential energy increases. Why? Energy is input to reduce its everyday attraction to the positively charged nucleus.-the outermost orbital or energy levels are termed the valence orbital; the valence electrons ** the chemical behaviour of an atom is determined by the number and arrangement of the valence electrons.The need for stability - there are a group of elements in the Periodic Table called the noble gases that are inert (non-reactive). Except for helium that has 2 valence electrons, all members of this group have 4 pairs or 8 valen ce electrons.First-ever high-resolution images of a molecule as...Chemical Basis of Life (2)Therefore 8 seems to be a 'magic' number i.e. the noble gases do not attempt to gain, lose, or share electrons with other atoms. All other elements attempt to gain, lose and share electrons to achieve the ability of the noble gases. These interactions are the cause of chemical reactions that will establish the chemical bonds between atoms.Types of Bonds1.Ionic- Atoms lose electrons to become positively charged ions called cations-atoms gain electrons to become negatively charged ions called anions.-an ionic bond forms between metal cations and non-metal anions; it is simply electrostatic attraction involving opposite charges.e.g. table salt - NaCl- Sodium has 1valence electron; if it loses this, it becomes stable, resulting as the cation Na+-Chlorine has 7 valence electrons; the addition...

The Role of Product Feature Similarity and Brand Concept Consistency Dissertation

The Role of Product Feature Similarity and Brand Concept Consistency - Dissertation Example It is assumed that the consumers already understand the usefulness of the core brand and therefore are likely to associate new products with it. The familiarity of the consumers with the firm and the core brand enhances acceptance of the new product. The brand extension may also be used to market a modified product of the core brand. For example, Unilever produces various products. Initially, the company produced a washing liquid, which had brand equity. However, the firm realized that washing powder would be preferred by some consumers. The firm extended fairy from a liquid brand to include powder. The new washing powder gained popularity among consumers mainly because of the existing fairy brand that had brand equity. When firms identify investment opportunities in the market that have not been exploited, they can easily establish through extending their strong brands to ensure that all the needs of consumers are met by one firm (Chandon, 2004). Such strategy prevents other firms from the entry into the same market especially when the extended brand establishes. Companies such as Microsoft have used this strategy whereby they provide all that is needed in the market through brand extension thereby barring potential organizations from entry. There are opportunities for emergent companies to invest but they may not have a large market share for them to be profitable.

How Plants are fingerprinted (Genetic) Research Paper

How Plants are fingerprinted (Genetic) - Research Paper Example It is based on polymorphism reaction taking place on the bases of the genome at molecular level and a number of techniques are based on Polymerase Chain Reaction ( PCR) used for the amplification of DNA. The basic technique of fingerprinting was developed by geneticist Alec J. Jeffery of Great Britain, who was associated with University of Leicester. DNA profiling is also used in plants for identifying different characters, identification of gene diversity and for the management of biodiversity. Widely used techniques are Restrictive fragment length polymorphism, randomly amplified polymorphism DNA, Inter sample sequence repeats, Simple sequence repeats. However, a number of traditional techniques are being used for the identification of DNA fingerprinting but new innovations are being made in the field to make the process easier and precise. These traditional methods of DNA testing involved the comparison of random pieces of DNA but afterwards more reproducible and accurate analysis were conducted based on the comparison of gene sequencing in a particular DNA strand. Living cells, from flora and animals to human beings, are composed of basic building blocks namely DNA or deoxy-ribonucleic acid. It guides the production of enzymes or compounds that are required for growth or development of various traits of living being. It is a hereditary material which is passed from one generation to another for the production of specific types of characteristics as guided by the genetic material. Nearly every cell in an organism’s body is composed of same type of DNA. The genetic information is stored in DNA in the codes of these four chemical bases namely Adenine, Thiamine, Guanine and cytosine. The order of these bases determines the encoded genetic information. And all of these parts combine to form a single nucleotide structure. The sugar from one nucleotide links with the base of other nucleotide forming the structure of double helix. Meanwhile the bases links

Factors Affecting Reading Habits

Factors Affecting Reading Habits Reading is a process of decoding, understanding and interoperating information from pictures, signs, codes and written letters Leedy, 1956; Smith and Robinson, 1980; Devarajan, 1989; and Irwin 1998. Reading has numerous benefits that improve a persons language acquisition, cultural enrichment, critical thinking and social skills. However, literature has shown that young adults in Malaysia seem to have poor reading habits. Kaur and Thivagarajah, 1999 confirmed that most of their Malaysian undergraduate respondents read very little and this showed a major decline in reading English Materials. Another researcher, Pandian (2000) found that majority of university students stated that they were not willing to read English Language Material or any other second language. There are many problems faced by undergraduates in reading such as lack of interest, undergraduates are forced to read and insufficient time to read. The purpose of this study is to identify factors affecting reading habits among undergraduates in University of Malaya. The respondents of this study are undergraduates from different faculties in University of Malaya. The objective of the study is twofold; The first is investigate the reading habits of undergraduates in University of Malaya and the second is to identify the factors affecting reading habits among undergraduates in University of Malaya. The instruments used in this study is a questionnaire consisting of 30 items adopted from various instruments including instruments from of Christina Clark and Amelia Foster from the National Literacy Trust (2003), Kumar Ansari (2010), Oyeronke (2009) and Lone (2011). Twenty University Malaya undergraduates were selected to participate in this study. After the data was analysed it was found that there were four factors that affected the reading habits among undergraduates in University of Malaya. There four factors are enjoyment of reading, reading interest, time factor and influence of media and peers. INTRODUCTION Reading is a process of decoding, understanding and interoperating information from pictures, signs, codes and written letters (Leedy, 1956; Smith and Robinson 1980, Devarajan, 1989; and Irwin 1998).This process has been around since humans started interacting with each other. Reading is also seen as a process of communicating between the writer and the reader. Reading started as interpretation symbols and picture as this can be proven by the vast drawings found in ancient artefacts and in caves. As humans evolved so did language and this brought to the development of the alphabets. By recognising individual alphabets, humans were able to read. One the oldest definition can be found from Leedy (1956) who mentioned that reading is an attempt to absorb the thought of the author and know what the author is conveying. Smith Robinson (1980) defined reading as an active attempt on the part of reader to understand a writers meaning. Devarajan (1989) defined reading as the art of interoperating printed and written words. According to Goodman (1995), reading begins with a linguistic surface expression encoded by a writer and ends with meaning which the reader decoded. In other words, Goodman says reading is seen as the receptive process of written communication. In 1998, Allen and Burton cited in Goodman mentioned that reading is a complex process of making meaning from pictures, diagrams or written text and finally interoperating it by its context. Irwin (1998) said that reading is the ability to recognise words, understand its meaning and interoperating the meaning base on our comprehension and background knowledge. There are man y definitions of reading from many researchers, yet the simplest definition agree by many is reading is a complex process of understanding and interoperating a text composed of written signs. Readers make use of background knowledge, vocabulary, grammatical knowledge, experience with text and other strategies to help them understand a written text Reading not only improves the reading achievements and language acquisition but also improves social skills. Reading improves general knowledge and communication skills and this leads to more participation in the community. A person is able to share the ideas, opinions and feeling with those around him especially with the other gender (Cunningham and Stanovich, 1997) However, literature has shown that young adults in Malaysia seem to have poor reading habits. Kaur and Thivagarajah, 1999 confirmed that most of their Malaysian Undergraduate respondents read very little and this showed a major decline in reading English Materials. Another researcher, Pandian (2000) found that majority of university students stated that they were not willing to read English Language Material or any other second language Problem Statement Reading is a necessary skill when it comes to acquiring a second language. Reading has a lot of benefits including improving the language acquisition, improving the structure of the knowledge and grammar and improving fluency and accuracy. The benefits of reading are well known but there are still a large number of people with poor reading habits especially undergraduate students. The purpose of this study is to identify factors affecting reading habits among undergraduate in University of Malaya. The respondents of this study are undergraduates from different faculties in University of Malaya. It is hoped that with this study, a better understanding of reading habits will be obtained and will help in the pedagogy of teaching reading to undergraduates. Research Objective The objective of the study is twofold; The first is investigate the reading habits of undergraduates in University of Malaya and the second is to identify the factors affecting reading habits among undergraduates in University of Malaya. Significant of the Study This research will be carried out to identify the factors affecting reading habits among undergraduates in UM. This is important as it tells us the different factors affecting reading habits. By understanding the factors, appropriate measures can be taken to increase reading habits of the next generation of undergraduates. The information obtained through this study can benefit various parties who are involved in tertiary level reading. Such parties are the parents, teachers of primary and secondary schools, teachers in Pre University, lecturers in undergraduates, students and the curriculum developers. The first party to benefit from this study would be the parents of the child. By knowing the childs reading habits, parents are able to introduce the benefits of reading at an early stage of life, change the ways of encouraging the childs reading. Parents can increase the level of the childs reading by providing rewards. A correct reading habit exposure may lead to better acquisition of the second language. Teachers from both primary and secondary schools can use the information gathered to strengthen reading among their students. Since reading starts from young it is hoped that the findings of this study could help incubate good reading habits from a young age as good reading habits are important tools for the development of personalities and mental capacities LITERATURE REVIEW Reading is a process of decoding, understanding and interoperating information from pictures, signs, codes and written letters (Leedy, 1956; Smith and Robinson 1980, Devarajan, 1989; and Irwin 1998).This process has been around since humans started interacting with each other One the oldest definition can be found from Leedy (1956) who mentioned that reading is an attempt to absorb the thought of the author and know what the author is conveying. Smith Robinson (1980) defined reading as an active attempt on the part of reader to understand a writers meaning. Devarajan (1989) defined reading as the art of interoperating printed and written words. According to Goodman (1995), reading begins with a linguistic surface expression encoded by a writer and ends with meaning which the reader decoded. In other words, Goodman says reading is seen as the receptive process of written communication. In 1998, Allen and Burton cited Goodman and mentioned that reading is a complex process of making meaning from pictures, diagrams or written text and finally interoperating it by its. Irwin (1998) said that reading is the ability to recognise words, understand its meaning and interoperating the meaning base on our comprehension and background knowledge. There are many defin itions of reading from many researchers, yet the simplest definition agree by many is reading is a complex process of understanding and interoperating a text composed of written signs. Readers make use of background knowledge, vocabulary, grammatical knowledge, experience with text and other strategies to help them understand a written text Reading has numerous benefits to young adults who are pursuing the degree. According to Cunningham and Stanovich (1998), reading improves ones ability to improve vocabulary, and, writing skills. Elley (1992) mentioned from her study that the more frequent a young adult independently reads, the reading achievement of that person increases. Elley also explained that the persons health improves as reading leads to lower stress levels and thus the happier the person gets. In their research, Magubhai Elley (1983) concluded that the more ESL books read leads to better understanding of second language usage and improves the first language. Reading ESL books frequently help to further strengthen fluency, pronunciation, word choices and linkage of ideas. Reading not only improves the reading achievements and language acquisition but also improves in social skills. Reading improves general knowledge and communication skills and this leads to more participation in the community. A person is able to share the ideas, opinions and feeling with those around him especially with the other gender (Cunningham and Stanovich, 1997) Listed below are explanations on how readings are beneficial to the readers. Reading helps to improve a persons vocabulary, spelling, writing skills, fluency, proficiency, language enrichment, cultural enrichment, critical thinking, personal involvement, sociolinguistic and pragmatic knowledge and emotional intelligent Vocabulary According to the studies carried out by Magubhai and Elley (1983), Cunningham and Stanovich (1998), and Elley (1992), reading helps to improve an ESL learners vocabulary list. By reading a book or any printed text, a person is exposure to new words he has not encounter before. The reader will be tempted to know the meaning of the word by referring to the context of the text or by referring to a dictionary. The reader will then be tempted to use the particular word in his oral or written communication. Saragi et al. (1978) carried out research on the merits of reading in acquiring second language. They found that extensive reading results in a substantial increase in the vocabulary of the learner which is acquired by grasping the meanings of words in context. They mentioned reading is vital for increasing learners selection of vocabulary in context, which cannot be acquired even by referring to the dictionary. Classroom activities do not provide enough scope for the acquiring of vocab ulary in context, therefore the reader has to read extensively to acquire a usable level of vocabulary in context. Spelling According to Walpole (2009), reading improves ones phonological awareness, knowledge of phonology, grapheme, phoneme and morpheme. By reading a person can blend the word sound together, matching other sound together and then categorise the two sounds together to form meaning. This means the person is aware how the grapheme, morpheme and phoneme are combined phonologically. This leads to understanding the word, knowledge of the meaning from the contexts and the spelling of the word. The more frequent that particular word appears, the more familiarised the person be with the spelling Writing Skills Reading has a special relationship with writing. Whatever is read is remembered and this helps in writing. Reading has many genres that help us to learn the structure of a particular language. By reading a lot, the reader will be more familiar with the targeted language. Vocabulary will be expended and so will the grammatical structures. Rules of grammar wil be automatically acquired. Reading again and again will lead to the curiosity of trying to combine sentences of words together and writing them down Fluency Wolfe and Katzir-Cohen (2001) mentioned that fluency is an important part of reading comprehension. Samuel (2002) defined fluency as the ability to read connected text rapidly, smoothly, effortlessly, and automatically with little attention to the mechanics of reading. Dowhower (1987) has proven through his research that fluent readers are able to read a text faster, more accurately, and better understanding. In another word, fluent reading allows readers to make connections among the ideas in the text and between the text and their background knowledge. In the end, fluent readers can recognise words and comprehend at the same time. By fluently reading, the readers can automatically recognise the meaning of the word with the help of the background knowledge and link it to the context of the text. Proficiency By frequently reading books in a target language, a person can improve his proficiency. Reading again and again helps a reader to be familiar with the language structure and the rules of the grammar. Reading materials from other genres, helps the reader to comprehend the situations from different contexts. For example what do you say during a funeral or what to say in a shopping complex? The reader will be tempted to use the phrases found in the books or reading materials, and when the phrase is repeated, the reader will then be proficient. Language Enrichment Reading provides learners with a huge range of the various lexical or syntactic items. Readers will become familiar with the features of the written language. They learn about the syntax and discourse functions of sentences, the target language structures, the different ways of connecting ideas, which develop and enrich their own writing skills. Readers also become more productive and adventurous when they begin to perceive the richness and diversity of the language they are trying to learn and begin to make use of some of that potential themselves. Thus, they improve their communicative and cultural competence in the authentic richness, naturalness of the authentic texts. On top of that, reading helps to develop the grammatical aspects of the language. Literature involves a profound range of vocabulary, dialogues and prose (Truong Thi My Van, 2009). Though poetry is usually criticized for its complex and far-fetched syntactic structures, it can simultaneously be a good source for pr acticing grammatical structures. Cultural Enrichment Literary texts such as poems, short stories, plays and novels facilitate understanding on how communication takes place in certain cultures in different parts of the world. Although the worlds of literary texts are imaginary one, it presents a full and colourful setting in which characters from many social and regional backgrounds can be described (Collie, and Slater. 1990). By reading, the reader will be able to experience the characters feelings, thoughts, customs and behaviours. This colourful created world can quickly help Malaysian Undergraduates to feel for the norms that shape a society through written forms. Literature can complement other materials used to develop the Malaysian learners understanding into the English language. As a conclusion literature can provide students with access to the culture of the people whose language they are studying. Critical Thinking In his 2009 paper Truong Thi My Van, literature is a good medium for critical thinking enhancement among language learners. The author also states that reading can bring about changes in the attitudes of the learners. According to Langer (1997), reading allows SLA readers to reflect on their lives, learning, and language. In page 607, Langer said that by reading literature text it helps to open horizons of possibility. This allows students to question, interpret, connect, and explore. Literature therefore helps in the development of higher order thinking skills. Today, critical thinking is extremely important for education especially at advanced levels of education or in order words Undergraduates. Critical thinking prepares us not to take things for granted and to attempt to unravel the hidden agenda of texts. Personal Involvement Reading can be useful in the acquisition of second language as it actively involves the reader to the text. Once any SLA reader begins to read, he or she will be drawn to the text. The longer the reader reads the more captive he or she becomes and when this happens, the purpose of reading changes from understanding the meaning to finding out what happens next in the plot (Hismanoglu 2005). The reader then becomes so involved that nothing else matter. When this happens, the reader the reader feels closer to the characters or a particular character and shares their emotional responses. This is beneficial to language acquisition. At this juncture, the prominence of the selection of a reading text in relation to the needs, expectations, and interests, language level of the students is evident (Elliot, 1990). Sociolinguistic and Pragmatic Knowledge As mentioned by Hismanoglu (2005), literature is an example of authentic material land this can help with the development of the English Language among Malaysian Secondary School Students. Due to its authenticity, literature can develop sociolinguistic and pragmatic knowledge as manifested in communicative competence models (McKay, 2001). Sociolinguistic and Pragmatic competence are two of the main components of the communicative language. Literature due to its authenticity is equipped with sociolinguistic and pragmatic information. These two features are more related to appropriateness in language which can be found only in contextualized language such as literary texts especially dramas and plays. Readers can get firsthand experience as how to use the real language situations. Emotional Intelligent Reading literary texts foster emotional intelligence. Emotional Quotient is specifically related to human ability to control and manage their emotions and feelings in difficult situations. Students learn to control their anxiety affection, feeling and emotion through reading (Gajdusek, and van Dommelen, 1993). Therefore literature is a good source for nurturing Emotional Quotient. Problems in Reading among Undergraduates of a Second Language There are many problems in reading faced by undergraduate readers of a second language. The main problem is the lack of interest in reading books in English or other second language. Readers prefer to read book or any printed or online material in their mother tongue. They are familiar with the language structure and have been reading in their mother tongue since young. Many readers have difficulties in understanding what they read as the words are alienated to them. This may be caused by their unfamiliarity with the spelling of the word and sometimes the word may have two different meanings. They are no able to understand the context of the text and therefore lose interest in the book. Another major problem is readers are forced to read. Dowhower (1987) has proven through his research that when a person is forced to read something, then the person will not enjoy the book and this leads to hating the book. The information from the book will not be absorbed into the persons mind. Smith Robinson (1980) defined reading as an active attempt on the part of reader to understand a writers meaning and when you are forced to read nothing is understood. Reading for pleasure or in other words reading for the fun of it will improves ones language acquisition, critical thinking skills and pragmatic knowledge. Frustration of readers towards text is frequent problem to reading. Frustration happens when the reader is unable to understand the meaning of the sentence in the first two times of reading Hismanoglu (2005). Readers will then take time to decode the text and if they still cant understand they will leave the book. Another reason according to Hismanoglu is the reader is unable to connect with the context of the test. Readers of academic books find it difficult to comprehend the meaning because of the long explanations and the blend mood of the text. When there are too many unknown words, reader tend to skip those unknown words and this leads to not understanding the context of the reading material. Time is another problem faced by undergraduates. With a hectic schedule, undergraduates are able to spend sufficient time reading. Hismanoglu 2005 stated that the reader will be more familiar with the language structure as reading material are authentic material and this can help with the development of the English Language or other second language. Due to its authenticity, literature can develop sociolinguistic and pragmatic knowledge as manifested in communicative competence models (McKay, 2001) If a reader doesnt have enough time to read, he or she will miss out in improving themselves. METHODOLOGY Research Design This study uses a quantitative research approach. Quantitative research is the precise count of behaviour, knowledge, opinions, or attitudes (Cooper and Schindler, 2006, p.716). There are several reasons why a quantitative questionnaire survey was chosen. According to Sekaran (2003), a questionnaire survey will ensure comparability of data, increase speed and accuracy of recording and facilitating data processing. Many relevant studies relating to perceptions have used the quantitative survey approach. Quantitative method can elicit information from a larger number of subjects in a short period time and it is cost effective Research Instrument The instruments used in this study is a questionnaire consisting of 30 items adopted from various instruments including instruments from of Christina Clark and Amelia Foster from the National Literacy Trust (2003), Kumar and Ansari (2010), Oyeronke (2009) and Lone (2011). The questionnaire has three sections. The first section had 8 questions regarding the respondents personal information, questions in this section ranged from gender to the spoken language at home. Section B consists of 10 questions regarding the respondents reading preferences. The final section consisted of 10 questions that focused on reading and two questions on problems in reading. The questions in all three sections were choice base questions. Sampling Twenty undergraduates from five faculties which are Faculty of Arts and Social Science, Faculty of Business and Accountancy, Faculty of Engineering, Faculty of Languages and Linguistics and Faculty of Science participated in this study. They were conveniently selected. The researcher administered the questionnaire to those who were in University of Malaya Main Library and the parking lot Data Analysis The questionnaires were collected and the data was entered in a template using Microsoft Office Excel 2007.The data was cleaned and analysed. As this is a pilot study with 20 subjects, it was easier and faster to analyse the data without using SPSS (Statistical Package for Social Science. Descriptive statistics was used to summarise the undergraduate students responses. RESULTS The Demography of the Respondents The demographic profile of the respondents is given in Table 1 Table 1 Demography of the Respondents Variable Frequency Percentage Gender Male 6 30% Female 14 70% Age 18-20 3 15% 21-23 13 65% 23 above 4 20% MUET Band 1 1 6% 2 13 76% 3 0 0% 4 3 18% Undergraduate Year 1 5 25% 2 10 50% 3 4 20% 4 1 5% Mother Tongue Malay 7 35% Mandarin 5 25% Tamil 7 35% Arabic 1 5% Spoken Language Malay 7 35% Mandarin 5 25% Tamil 7 35% Arabic 1 5% Base on Table 1, majority of the students are females (70%), aged 21-23 (65%), have obtained Band 2 in MUET (76%) and are in the second year of study (50%). The percentage of students with the Mother Tongue and their Spoken language correspond to each other. Reading Preferences The reading preferences among undergraduates in University of Malaya are summarized in Table 2 Table 2 The Reading Preferences Variable Frequency Percentage Enjoy Reading Books Yes 16 80% No 4 20% Read Books In? English 5 25% Mother Tongue 15 75% Number Of Books Read In The Past 6 Months One 2 10% Two 3 15% Three 3 15% Four 3 15% Five 1 5% Six And Above 8 40% Frequently Of Reading In A Month Once A Week 4 20% Two To Three Times A Week 8 40% Four Times A Week 2 10% Everyday 6 30% Time Spend Reading In One Session Less Than 30 Minutes 1 5% 30 Minutes To One Hour 4 20% One And A Half Hour 2 10% Two Hours 2 10% More Than Three Hours 4 20% Time Of The Day Morning 4 20% Afternoon 2 10% Evening 4 20% Night 14 40% Table 2 shows majority of the students (80%) enjoy reading books while most of them (75%) prefer to read in their own Mother Tongue. 40% of the students read more than five books in the past six months. Eight of the students (40%), read two to three times per week. The time spent per reading session is distributed evenly over less than 30 minutes and more than three hours where both are 20%. Out of 20 students, only 40% or 14 students prefer to read at night Reading Materials The reading materials of undergraduates in University of Malaya is given in Table 3 Table 3 Reading Materials Variable Frequency Percentage Reading Material Printed Material 7 35% On-Line Material 4 20% Both 11 55% On-Line Devices Computer 2 10% Laptop 17 85% Tablet 3 15% Smart Phone 2 10% Reading Genres Thriller 7 35% Classic 3 15% Horror 4 20% Crime 5 25% Romance 9 45% Fantasy 7 35% History 6 30% Biography 2 10% Sports 4 20% Politics 1 5% Education 7 35% Academic 3 15% Religious 7 35% Magazine 6 30% Health 7 35% Cookery 5 25% Science Fiction 6 30% Source Of Material Bookstore 14 70% Library 11 55% Friends 7 35% Photostatted 3 15% Free On-Line 14 70% Amazon 1 5% Other On-line Store 1 5% Table 3 describes that 11 students (55%) like to read both printed and on-line material. The most often used on-line device for reading on-line material is the laptop (85%). The Romance Genre was reported to be the most preferred reading genre with a total of 11 students (45%). Only one student (5%) preferred the political genre. The major source for printed material was the bookstore. This can be seen with 70% of the students said they bought they reading material from the bookstore. For on-line materials, 70% of the students mentioned that they read the material on-line for free Reading Influence The current reading influence of the undergraduates in University of Malaya is given in Table 4 Table 4 Reading Habit Variable Frequency Percentage Current Influence Parents 4 20% Siblings 2 10% Friends 8 40% Lectures 8 40% Media 7 35% Prefer To Read At: Home 12 60% Library 8 40% Alone 17 85% Selection Of Reading Material Author 6 30% Title 11 55% Summary 8 40% Price 2 10% Illustration 3 15% Genre 6 30% Pages 4 20% Cover 2 10% Suggestion From Others 3 15% Base on Table 4, most of the students cited that their friends (40%), their lectures (40%) and the media (35%) influence their current reading. 85% of the students (17) reported that they prefer to read alone and their preferred place to read is either at home (60%) or in the library (40%) 11 students or 55% select their reading material based on the title, while only 2 students, 10% choose their material based on the price of cover. Reading Purpose of undergraduates The reading purpose among undergraduates in University of Malaya is provided in Table 5. Table 5 Reading Purpose of undergraduates in University of Malaya Variable Frequency Percentage Purpose Of Reading Get Information 16 80% Reference 6 30% To Pass The Time 6 30% To Complete A Course 3

How to Communicate with Stakeholders Essay

Discuss each image crisis for Barclays. – Image crisis no. 1: ‘A world needs a big bank’ campaign vs. closing 170 branches in the UK. In 2000 Barclays launched a ‘Big’ campaign with the slogan: ‘a big world needs a big bank’. Barclays wanted to be seen as an ‘big’ bank by its important stakeholder groups. The adverts were slick and had received good pre-publicity, but it turned into a communication disaster. Because Barclays was spreading the word that is was a big bank, while closing 170 branches in the UK. Barclays started to lose more reputation when it was revealed that the new Chief Executive had been paid  £1.3 million for just 3 months’ work. The situation was further aggravated by the arrogance with which Barclays announced and justified the decision of closing all the branches in the rural areas. – Image crisis no. 2: ‘‘Children; do not pile up debts on your credit cards.’’ A nother image crisis occurred in 2003 when the CEO of Barclays, Matthew Barret, said that he did not borrow on credit cards because they were too expensive and that he has advised his four children not to pile up debts on their credit cards. Since Barclays is the biggest credit card company of the UK, the CEO stunned his customers with what appeared to be a similar vote of no confidence in his own product. – Image crisis no. 3: ‘‘Excessive risk taking’’ In 2008, at the height of the global financial crisis, a third image occurred. Many banks turned to the government for cash injections. Barclays, however, raised billions from investors in Qatar and Abu Dhabi. The reason for this was that it would allow the bank to retain ‘complete control’ over running their business, like paying the bonuses to its top executives and investment bankers. Although some financial analysts thought it was a good move, Barclays was heavily criticised in the med ia for its excessive risk taking and for the remuneration packages given to its top executives and investment bankers. 2. What was the exact cause or event that led to each of these crises? Barclays did not succeed in integrated communication. The bank did not coordinate and align all communications so that the organisation speaks consistently across different audiences and media. For example: the corporate identity did not match with the things Matthew Barret told the public. Besides that, Barclays has the following value stated on their website: ‘‘Build trust with the colleagues and partners we work with’’, this value is in contrast with closing 170 branches without any dialogue with their stakeholder. Besides that the company did not show regret for closing all those branches, instead they played a very defensive role. By showing such an arrogant attitude and lack of remorse Barclays created anger within the public. The timing of the campaign was very unfortunate. If the campaign and the announcement of the closing of the branches did not happen at or around the same time, the campaign could have been very successful. Since it received very good pre-publicity. Matthew Barret did not realise that the media is a big stakeholder of the organisation. Anything that a corporate executive says in public can be held against him and can have a huge impact on the reputation of the company. The decision not to ask the government for cash injections became an image crisis because not only did they take an excessive risk, they wanted to continue with the enormous bonuses. The public probably felt Barclays had the best interest for their shareholders, not for their stakeholders. 3. What could Barclays have done to avoid these crises, or to anticipate the potential fallout? Barclays clearly did not manage very well with their communication under crisis. Because crises have the potential to Barclays Bank: how (not) to communicate with stakeholders damage an organisation’s reputation it is important that organisations anticipate and plan for probable crisis scenarios and prepare crisis communication plans. Instead of getting in the defensive mode as Barclays did with image crisis no. 1, they should have started an acceptance strategy. A tactic of apologising for the crisis and accepting the blame. Instead of being arrogant, they could have said that they are sorry for closing 170 branches and give an explanation. Barclays also should have started a dialogue. They should have announced what they were going to do and why and then let the public react on their announcement. And to create less anger within the public they could have announced some form of compensation or help to the employees who were going to be harmed by the closing of the branches. The CEO of Barclays should have had a media training. In media trainings is thought how to work with journalists by creating simulations. If he would have known how to behave and what to say around media, the second crisis would not have happened. A third image crisis would have happened anyway, because if they had chosen to get a cash injection of the government the public would also have been angry. Because they pay such excessive bonuses, it is not fair to ask they government and thus the taxpayers for an cash injection because they are short on money. They could have limited the image crisis by explaining the public the positive aspects of the fact they chose investors for money and not the government. Overall, Barclays should have an more ope n attitude to the public with room for dialogue. And not such an arrogant attitude.

Internet Encyclopedia of Philosophy

War, by its very nature, is an act that is a display of horror, violence, terror, suffering and most of all death (William Einwechter, 2004). But the question is, can the engagement of a nation in a war be considered just? What exactly is a just war? By definition, a just war is a conflict that is engaged by two nations with a fixed set of rules for combat (Internet Encyclopedia of Philosophy, 2006). But this exception applies if the two combatants possess similar traits (Philiosophy, 2006). In the Christian perspective, war, or the engagement in it, is bound by certain qualifications to make the war devoid of sin (Einwechter, 2004).God Himself has depicted Himself as a warrior, waging wars on the unrighteous (Einwechter, 2004). It would be understood that if warfare is inherently evil, then warfare would not be a correct and accurate depiction of God's character (Einwechter, 2004). And second, God directly ordered his people to engage in war, to annihilate threats to their country a nd people (Einwechter, 2004). But to better get a grasp of war, we must include in the two views that are inherent in the decision to see if a war is right or wrong.The pacifist belief holds that all war or the engagement in war is inherently wrong, while the realist belief states that in war, all is fair and right (John Buell, 2002). But the concept of engaging in war cannot be deduced to the superiority of one party over the other in terms of military might (Paul Ramsey, 2002). To Christians, what is made as the case for declaring a war unjust is when the commandment against killing is viewed in a legalistic manner, precluding all other interpretations (Ramsey, 2002).The war on terrorism cannot be viewed therefore as a just and correct conflict (Dale Snauwaert, 2002). Terrorism is not an identifiable enemy, just as what God commanded in the ordering of wars against certain and specific people (Einwechter, 2004). As President Bush's statement attests, the war is on terrorism, not o n a single threat of a nation or alliance (Snauwaert, 2002). The President's â€Å"war† is not with a terrorist nation, but an ideology, a strategy (Snauwaert, 2002). Secondly, in the Bush war, the threat is not imminent (Snauwaert, 2002).It is what the government calls â€Å"pre-emptive action†, an attack against a perceived, not an actual, threat (Snauwaert, 2002). The mandate for the use of violence, such as in engaging in war, is the prevention of violence, not the spread of it (David Nils Gyllenhaal). Citing from law enforcement, if a criminal will do more harm if he is not killed, then the actions in war is to stop the incidence of a nation's actions in spreading its violence, and that will take force to accomplish (Gyllenhaal).ReferencesBuell, J. (2002). Just war theory and the wars of the 20th century. Retrieved September 24, 2008, from http://www. yale. edu/ynhti/curriculum/units/2002/3/02. 03. 01. x. html Einwechter, W. (2004). A Christain Perspective on just war. Retrieved September 24, 2008, from http://www. visionforumministries. org/issues/ballot_ box/a_christian_perspective_on_jus. aspx Gyllenhaal, D. (n. d. ). Just war theory: a new church perspective. Retrieved September 24, 2008, from http://www.newphilosophyonline. org/journal/data/111a/Gyllenhaal_Article– New_Philosophy_January-June_2008. pdf. Ramsey, P. (2002). The Just War: Force and Political Responsibilty. Maryland: Rowman and Littlefield 2002 Snauwaert, D. T. (2002). The Bush doctrine and just war theory. Retrieved September 24, 2008, from http://www. trinstitute. org/ojpcr/6_1snau. pdf. The Internet Encyclopedia of Philosophy. (2006). Just war theory. Retrieved September 24, 2008, from http://www. iep. utm. edu/j/justwar. htm